Marketing Promotion Methods

It is said that "customers are kings and they in fact are. The marketing departments of each tooth fight firmly and nail to attract customers and boost sales of its products. Methods of promotion are important and efficient marketing strategies of various companies. While millions of dollars are spent on methods of advertising, marketing promotion methods are relatively less expensive and can be more effective.

What is the promotional Marketing?

Promotional marketing is a tool that is designed to attract customers to buy a company's products. In general, promotional marketing is carried out by companies to launch their products or attract more potential customers. Before designing any promotional marketing strategy, companies must make sure assign a budget to the promotional marketing and establish a goal that gives them maximum return on the money invested.

Promotion strategies

Basically, there are two strategies for promotion, strategy of push and pull strategy. According to the strategy of thrust, sellers offer generous discounts and benefits to customers, so sales can increase dramatically. One of the most successful strategies, the method of giving discounts is often successful for most companies. In the push strategy, focuses mainly on reducing advertising costs. The other strategy, attraction strategy minimizes the use of different channels and the attention is focused on the advertising of the product. Its aim is to create a potential market for the products of the company.

Advertising

Advertising is a costly method of promotional marketing, in which products are made to reach a large number of people. For example, through the use of electronic media, television, radio, press and billboards, outdoor advertisers target the audience and try to create an impact on customers.

Personal sales

One of the oldest forms of direct promotion is to sell the products of direct interaction between the seller and the buyer. It is believed that it is the most difficult marketing form, since it requires persuasion skills and excellent communication skills.

Contests

An effective, popular and preferred shape most of the methods of promotion is to fix certain contests for customers. We'll all be in accordance with the fact that win surprise prizes at a mall or fashion store is simply exciting. One of the strategies of marketing more attractive, organize competitions between customers is a brilliant way to promote products.

Pamphlets / coupons

In the quest to attract more customers, coupons and brochures on products distribution companies. Clients are well will receive basic information about the products recently launched or are given coupons of discount on the purchase of some accessories / apparel. Coupons for making a plan of effective marketing for small business units.

Free samples

The idea of open source products, sounds weird and crazy for any company, however, there is a certain element of truth in the fact that marketing companies have won through the substantial promotion idea of free samples. Although, it is not logical that only their products are distributed, you can design a strategy, so the idea of free samples does not incur losses for your company.

Evaluating different methods of promotion in marketing, one must give account of these strategies have not been established formulas or recipes for the success of the launch and, finally, the high sales of the product. Undoubtedly, these strategies are effective, but there are several market forces that can affect the prospects for sales of enterprises.