Did you know that ninety percent of all restaurants go out of business the first year. This could be due to a number of reasons, such as unattractive food, poor service or poor marketing strategy. You can be sure that the food in the restaurant is of the highest quality and service is impeccable, but you need good marketing ideas if you want to be a success. The restaurant business is a difficult question, with numerous new restaurants that have to compete with, as well as attract the customers of the older restaurants. Moreover, customers of his restaurant will be very fickle and dine somewhere else if you make a mistake. Therefore, it is very important that your restaurant should not only serve the most delicious food with great service, but must have the appropriate marketing strategy.
Recognize your target group
You know and I think that the food they serve at your restaurant is very tasty and delicious. However, your customers don't know it. It is necessary to recognize before their target customers and place some ads of his restaurant in newspapers, magazines and newsletters.
Advertising in newspapers
If you have a very elegant restaurant with an à la carte and an impressive wine list, then it is best run a full color advertisement of his restaurant in the local newspaper. If on the contrary, his restaurant is more as a dinner nice neighborhood that serves meals at affordable prices in the family, then the placement of ads in the bulletin and flyers is sufficient.
Advertise your USP
Always try to sell single points of sale of his restaurant. Its restaurant specializes in meat dinners, delicious desserts of chocolate or even seafood. Publicity of these singular points of his restaurant guarantees your potential customer make their restaurant a success.
Reception food events / events
One of the best marketing ideas is host events of food with a special theme like Hawaiian food, Italian food, or any other popular cuisine, but exotic. Make sure that plenty of variety has the food you offer and decorate your restaurant on that topic. This is a very good way to get more customers to come to your restaurant and to give regular customers a reason to return.
Organize a tasting Menu
Another big advertising idea is to have a tasting menu for the days that are a little slow as Monday and Tuesday nights. You must have noticed that while you have a waiting list for the dinner menu, the lunch is quite slow, with very few people to drift in. not really is a great wild customer base for the lunch hour. People who work in the Office do not have time to have a leisurely meal seven dishes and want something that is fast, affordable and successful. Thus, instead of having an elaborate lunch menu, simplifying its lunch menu with some options quick and healthy such as soups, stews and sandwiches. Make sure that you have announced in these nearby offices and businesses and is sure to attract more customers in the lunch hour.
Organize contests
The organisation of a competition is one of the best marketing ideas. You can have a contest eating cake, as chipped oyster or make a delicious dessert. The winner may be presented with a free dinner for two with a bottle of wine.
Some other things that you should remember is to mix your menu every two or three months so that you have more variety and can incorporate fruits and vegetables in season. In addition, menu design must be attractive with attractive printed dishes in an elegant front name. If you follow some ideas of marketing such in your restaurant, then you are sure to succeed.
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