B2C Marketing Strategies

The author of famous business management, Philip Kotler defines marketing as an art. Yes, it is an art. With a number of companies and marketing agencies running actively on the market, the real art is to create a unique selling proposition (USP), which makes your business stand out from the rest. Speaking specifically of strategies of B2C marketing, the target market is consumers who may or may not be familiar with the techniques of business and principles, and will be more focused on getting good products at a lower price. Therefore, should maintain the point of view of the consumer as the base while the construction of these strategies.

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What is B2C Marketing?

B2C marketing can be defined as the company that provides goods or services to a consumer based market. B2C marketing examples include targeted marketing to the retail consumer online stores purchases, etc the term discount marketing 'B2C' is rarely used these days, but undoubtedly played an important role in the rapid growth and development of Commerce at the end of the 20th century. Later, when the capital markets slowed, many companies marketing B2C transformed into the marketing business to business (B2B) companies.

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Difference between B2B and B2C marketing

Although both types are involved in the sale of goods or the provision of services, the difference lies in the basic pattern. Let's talk about the basic differences between the two.

Business to Consumer (B2C) Marketing

(You need this product, we have it for you!)

⇨ B2C marketing is when a company offers products or services to the consumer market.

⇨ When it comes to marketing B2C strategies, its base must be consumer-oriented. It is necessary to emphasize more on the benefits and features of the products and / or services that you are trying.

⇨ B2C marketing strategies are based on emotional decisions based on consumers, while facing different human beings have different expectations and priorities when purchasing products.

⇨ Marketing B2C, final consumers are mainly domestic consumers, which means that there is a huge target market. In addition, the sales process is very small because it deals directly with the final consumer.

⇨ Another point of difference is that in B2C marketing, consumers rely on the seller to acquire knowledge about the product and services. Buyers would choose you, based on the USP and the uniqueness of the product you offer.

Business to Business (B2B) Marketing

(This is the product, we are going to sell to you!)

⇨ B2B marketing is the company that sells goods and / or services to other companies.

⇨ a. Unlike B2C strategies, when it comes to B2B marketing strategies, the main focus is based on the benefit. Strategies are structured on the basis of the logic detail in profitability.

⇨ Marketing B2B, strategies are based on pure knowledge and logic. It is not very less or no emotion personnel involved between the two parties involved. They are companies that are seeking the benefits of the organization.

⇨ In B2B marketing, it is companies, which means that the target market is relatively small compared to B2C. The sales process is more complicated and involves many steps, including e-mails, appointments, presentations, etc.

⇨ In B2B marketing, you are selling your products and services to companies that are aware of the features and other essential details about the services we offer. Buyers who go for you, based on the profitability.

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Some useful B2C marketing strategies

It is clear that the basis of these strategies should be oriented to the consumer as already explained above, and only then become successful marketing strategies. Below are some of the strategies that embrace the houses of business for successful commercialization in order to reach the target consumer market.

⇨ Marketing campaigns: publicity always helps to reach the target market in terms of awareness of the characteristics and the USP of the products. Successful marketing campaigns also arise some jobs marketing B2C, as a representative of the company that goes directly to the potential consumers and gives to know the products / services offered by the company. This is mainly done in the B2C marketing offline.

⇨ online advertising strategies: strategies of advertising online such as PPC and Podcast are some of the sources more effective and efficient advertising online in various search engines, what qu