Types of Guerrilla Marketing

Do you know what is guerrilla marketing? This is a unique way to promote your brand and products by relying on a strategy that is high on creativity rather than a big budget. Marketing techniques tends to be a unique, unconventional, and surprising, which is why they are getting the attention of consumers. The term guerrilla marketing, created by Jay Levinson stated that traditional forms of marketing are meant for small businesses that don't have the budget of large companies. This technique generally take advantage of understanding human psychology and trying to manipulate consumer behavior accordingly.

Guerrilla Marketing: Different Types Of

Now you know what guerrilla marketing is, you might want to learn about the various forms of marketing. Find different examples of guerrilla marketing and you'll see how one can be entirely different from the others.

Alternative Marketing

This is a popular type of guerrilla marketing that uses non-traditional ways of advertising the products. General form of marketing involves using some form of publicity statements issued by companies that are not directly to market or promote the products but create a base appeal to these products, so that consumers are informed of its existence.

Ambient Marketing

Of all the different categories of guerrilla marketing, ambient marketing tend to cost the most. This is due to the fact that this type of marketing usually involves utilizing the site and then created it, costs can be quite high. In the form of marketing, you use a single thing that is most synonymous with the company and then placing it in other places or things that are normally not associated with the company or product.

Astroturfing

This form of marketing is very similar to a grass-roots movement in which individuals promote a product because of the good experience they had with that. But unlike the latter, which is the promotion of honest, astroturfing (that is generally done through blog), the people who promote products often at salaries from companies or have a company on its own. The blogger did not reveal that they are connected to the company.

Experiential Marketing

In the form of marketing, this effort was to allow prospective consumers to experience the products in question, so that they have something tangible to connect with. The company allows people to experience the products in question. It is often stated that the marketing forms allow consumers to make more informed decisions and smart.

Think Marketing

This is a form of guerrilla marketing in which the company aims to make people aware of the presence of the product. They try to achieve this by putting the product in places where they are bound to get a lot of recognition and exposure. Product placement in films and television shows are often regarded as a kind of marketing. On the Internet when you place notes or photos on the different websites you are involved in marketing.

Tissue Pack Marketing

Popularized in Japan, this form of advertising as the name suggests, involves promoting products on the cover of tissue paper. Because it is a product that is commonly used and can be stored for a while, it is a great way to ensure that these products remain in the memory of the consumer. This technique is generally considered to be more useful than an ad in the flyer.

Undercover Marketing

Also known as a stealth marketing, involves the use of celebrities to advertise products with using it in a public place. They voiced their loyalty to the products they are using. In this way, the celebrity that encourages fans to use the same product that he uses, and creating awareness about the product.

Viral Marketing

This kind of guerrilla marketing using social networking sites is different and popular video games and to make recognition of the brand and the product. This technique is such that if the commercial catch the attention of the target base, it will be released by them without the company having to issue any charges. The reason it is called viral marketing is because of comparisons that have been created for the spread of computer viruses.

Wild Posting

Unlike other types tend to be subtle, this form involves the over-the-top promotion of your product by placing posters wherever they can be placed and make the message is hard to miss. Of course, the cost factor involved in this form of marketing is less which makes it effective in the long term.

This is the main Division that can be made of guerrilla marketing. In a time and age where consumers are increasingly becoming more savvy to the tactics of advertising, guerrilla marketing is a great way to memprom