Niche Marketing Examples

Before moving on to take a look at a couple of examples, we will first understand what the marketing of the place is everything. Well, it's a marketing strategy that focused all efforts of marketing a product or service specific to a niche or market segment. This is both a marketing and a strategy of business that starts before even manufacture or acquisition of a product or service, the tastes, preferences and needs of the niche segment are taken into consideration on the basis of the utility that is created. To put it another way, place marketing focuses the promotion of commercial utility, either a good or a service, a clearly specified target audience that is only a part of the consumer population.

Niche marketing ideas is often applied to segments of consumers who do not fall in the category of mass market. Some of the best niche markets are those who are considered as minority or a segment of mass market sub-segments. Extreme sexual minorities orientation, geographic location, specific age groups, religious groups, etc can be the basis for the formulation of successful marketing strategies for niche consumer groups.

Fundamentals of niche marketing

If the rules of the game are diligently followed, the commercialization of the place they can get more revenue for the manufacturer or the service provider of any marketing strategy as in this case, the efforts of marketing and promotion costs are focused on a particular niche segment. This translates into a reduction of waste in promotional activities and frequently results in the cost effectiveness of marketing campaigns, resulting in client most of the marketing strategies of mass conversions. There are three basic rules that, if implemented thoroughly, obtain great benefits of niche marketing activities:-

Identify and meet the unique needs of your place of destination. These niches have very specific requirements and failure to comply with these requirements to the T can spell disaster for the seller.

The way of approaching its goal of the place is very important. Your marketing message must make their niche audience feel that the utility offering is custom made for them. This would give them the feeling that someone cares about their needs and they have come up with a product that is closest to fulfill those needs.

Test market your product / service before you dive into a full-fledged marketing plan. Although it is possible you have researched your niche audience extensively and been put in the efforts of much to come up with a product that seems more appropriate for a niche, is never more sure.

Niche Marketing Strategy examples

The following examples will give you a clear idea of what we've been talking in the preceding paragraphs. While looking at these examples, you will notice that the products, public services and their corresponding ideas promotion of marketing and advertising catch phrases are very specific to a particular need. These needs and utilities are such that the niche audience doesn't mind spending some extra money to comply. Examples of some products, services and utilities that come under the scope of the commercialization of the place are:-

Products that are intended to cope with physical conditions such as dermatitis, dandruff, acne, melasma, wrinkles, etc.;

Environmentally-friendly products such as automobiles of zero emissions, without spray, deodorants and perfumes, etc;

Products of fitness oriented to specific areas such as abdomen, thighs, etc.;

Line of fashion clothes for women with overweight and wide structured or pregnancy;

Budget wedding services Planner;

Some of the commercial products that enter inside place marketing examples are as follows:-

Kosher milk

Timothy hay

Organic food

Commuter airlines

These products and services cater to a very specific group of consumers whose needs can not be met by the most efficient form of communication products. These examples clearly show why this marketing strategy is most effective in some cases of mass marketing strategies. The niche audience can constitute a percentage low population of the market, but these consumers are eager to buyers who would not mind handing out a little extra money to get more close to a solution to possible consumption needs.