Marketing Environment

Each marketing strategy has to meet certain challenges when it was launched on the market. A detailed identification of these challenges is through a rigorous study of market to any marketing component is not overlooked. In fact, the basic task carried out by marketing teams is analyze the environment of marketing in such a way that the firm plans can be met in time. In addition, the marketing environment is a broad term that includes various factors that affect the business of a company, one of whom may be the marketing, as mentioned above. In a nutshell, in the environment of marketing concepts can be explained in general terms in the following two ways:

Internal and external forces / factors / parameters that may influence directly or indirectly (positively or negatively) a company's ability to carry out their business plans.

Laws, business rules and trade regulations existing at the time that the company's business has no direct control, but it can be phenomenal to influence the company's business.

Components of the marketing environment

There are two components of the forces of the environment of marketing knowledge., external factors and internal factors. We will see in detail about these two features.

External factors

Classified, external factors consist of micro and macro-ambiente environment. We are going to discuss in detail.

Ambient correlacion: this type of marketing the business environment influences directly. Includes suppliers, distributors, consumers and local interest groups whose every step affects significantly the activity of the company.

Macro-Medio environment: in this type of marketing environment, all factors that affect the business of the Organization are beyond the control of the company. For example, consider the laws of foreign trade. The company not framing these laws and must follow these laws, inevitably. Globalization is also an example of constantly changing factors such as policy, trends in marketing, culture, economy in which a company does not have any control, but change according to the needs of the market.

Internal factors

In the domestic market environment, the parameters that are fundamental for a company are all internal or within the company. The five pillars around which revolves around of internal marketing are five m, IE.:

Men

Machine

Money

Materials

Markets

Management of internal factors in a marketing environment is essential for a company to carry out at the peak. It has to be understood rather than external control, improvement in internal plans can be done easily, if the company is working hard to improve its efficiency.

Most important environmental factors marketing

To gain a competitive advantage, companies have to make sure we are able to continue successfully some of the marketing tools that can help them greatly in the external marketing environment. They are as follows.

SWOT analysis

What is the strength of your business that you can leverage in a difficult market environment? It is its place of business, a new product / service that I thought to start or experience in marketing specialist? They only focus on their strengths. These are the key factors that marketing teams must analyze while that the planning of marketing objectives. Once you are aware of the SWOT of your marketing and your business team, you will be able to perform more effectively. Do a SWOT (strengths, weaknesses, opportunities and threats) analysis the analysis for each market segment and not together for the entire company, as it will decrease your task.

PEST analysis

Pest refers to the political, economic, socio-cultural factors and Technlogical which may have a significant influence on a company's business plans. As part of your market research, analyze properly, how each of these factors affects your chances of success. Success in a hard external marketing environment depends largely on's as well that use the potential of the market and avoid the traps. This is true especially in countries where there is a great demographic diversity of culture. What appeals to a community, cannot appeal to others. Thus, pest factors have given importance.

Five forces analysis

As with previous tools, five force analysis is one tool to ensure that the company is prepared for all risks. However, unlike previous tools, five forces analysis is focused on a single objective of SBU or strategic business unit. Strategic planning for has